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Agile Manifesto


What is the Agile Manifesto?

The Agile Manifesto is a declaration of four fundamental values and twelve principles that guide the Agile methodology, primarily used in software development. Created in 2001 by a group of seventeen software developers, the manifesto aims to offer an alternative to traditional, rigid project management approaches, emphasizing flexibility, collaboration, and customer satisfaction. The four key values are:

  1. Individuals and interactions over processes and tools.
  2. Working software over comprehensive documentation.
  3. Customer collaboration over contract negotiation.
  4. Responding to change over following a plan.

When is the Agile Manifesto Used?

The Agile Manifesto is used as the foundational guideline for teams adopting Agile practices. It is applied in various contexts, including software development, project management, and product development, especially when there is a need for rapid iteration, continuous feedback, and the ability to adapt to changing requirements.

Pros of the Agile Manifesto

Cons of the Agile Manifesto

How is the Agile Manifesto Useful for Product Managers?

For product managers, the Agile Manifesto provides a framework for:

When Should the Agile Manifesto Not Be Used?

Additional Considerations for Product Managers



Related Terms

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NoTitleBrief
1 Brand Equity

The goodwill or positive identity associated with a brand.

2 New Product Proposal

A summary business plan for a new product concept.

3 Positioning Statement

A statement on how a product should be perceived relative to competitors.

4 Product Fact Book

A compilation of all information a company has on a product, its customers, and competitors.

5 Segment Management

Organizing internal decisions and job roles by market segment rather than by product or function.

6 Standard Industrial Classification (SIC)

Numeric codes assigned by the government to companies to designate their industry.

7 Unique Selling Proposition (USP)

The primary competitive differentiation of a product or service.

8 Variable Costs

Costs that vary directly with the level of production.

9 Category Killers

Large-scale companies that dominate their industries by operating more cost-effectively.

10 Contribution Margin

The amount of revenue left after subtracting incremental costs.

Rohit Katiyar

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