Initial testing of a product prototype within the developing company to identify potential defects.

Testing a new product prototype with actual users to discover potential defects before launch.

Comparing a product, feature, or process against best-in-class standards to improve quality.

The goodwill or positive identity associated with a brand.

A variation of a product that carries the brand name of the core product.

Gathering and analyzing information about the competitive environment.

Evaluating new product ideas to determine if they merit further development.

Presenting new product ideas to customers for feedback before further development.

A qualitative research method where product managers visit customers to collect market information.

Reconciling subjective forecasts through a series of estimates from a panel of experts.

The set of firms and individuals that help move a product from the producer to the customer.

A semi-structured interview with a small group of customers for qualitative research purposes.

Sales revenue minus the cost of goods sold.

The introduction of a new product to the market.

Dividing a broad target market into smaller, more homogeneous subsets.

An organizational structure where individuals have both direct line and horizontal reporting responsibilities.

A schedule of key activities and their desired completion dates in a product launch.

A summary business plan for a new product concept.

A visual representation of how customers position a product versus its competitors.

A statement on how a product should be perceived relative to competitors.

The degree to which a target market is influenced by price in purchasing decisions.

A compilation of all information a company has on a product, its customers, and competitors.

A preliminary version of a new product used for research purposes.

Grouping marketing communications within a specific period to maximize impact.

A statistical method for forecasting sales based on causal variables.

The revenue generated directly from marketing communications as a percentage of the investment.

The process of selectively introducing a new product to various markets.

Organizing internal decisions and job roles by market segment rather than by product or function.

The portion of overall sales in a market accounted for by a particular product, brand, or service.

Numeric codes assigned by the government to companies to designate their industry.

A market or portion of a market that a company focuses its resources on serving.

Introducing a new product to a limited audience to test the effectiveness of the marketing strategy.

The primary competitive differentiation of a product or service.

Costs that vary directly with the level of production.

Steps outlined in a marketing plan to implement the marketing strategy.

The title often used for product managers in consumer packaged goods.

Large-scale companies that dominate their industries by operating more cost-effectively.

Forecasts developed by studying the cause-and-effect relationships between variables.

The amount of revenue left after subtracting incremental costs.

Products created to target a new market segment without altering the positioning of the main brand.

The set of products a customer considers when making a purchase decision in a given product category.

A plan identifying activities for new product commercialization and monitoring progress.

Setting a price based on certain price points that are believed to be appealing to consumers.

The stages a product goes through from introduction to decline.

A methodology emphasizing iterative development, where requirements and solutions evolve through collaboration between self-organizing cross-functional teams.

An Agile framework for managing work with an emphasis on software development, involving roles such as Scrum Master, Product Owner, and Development Team.

A set period during which specific work has to be completed and made ready for review in Agile frameworks like Scrum.

A visual workflow management method that helps teams visualize their work, maximize efficiency, and improve continuously.

An ordered list of everything that is known to be needed in the product, managed by the Product Owner.

A tool used in Agile to capture a description of a software feature from an end-user perspective.

A version of a new product that allows a team to collect the maximum amount of validated learning about customers with the least effort.

A measure of the amount of work a team can tackle during a single Sprint.

A short, daily meeting where team members synchronize activities and discuss progress and obstacles.

A practice in software engineering where team members integrate their work frequently, typically several times a day.

A meeting held at the end of each Sprint where the team discusses what went well, what didn't, and how to improve.

A shared understanding of what it means for work to be complete, ensuring that nothing is left out and work meets the agreed quality.

A large body of work that can be broken down into smaller tasks or User Stories.

A graphical representation of work left to do versus time, used to track the progress of a Sprint.

A role in Scrum responsible for ensuring the team follows the Agile values and practices, and removes impediments to progress.

A meeting where the team determines what to complete in the upcoming Sprint.

A meeting at the end of a Sprint where the Scrum team shows what they accomplished during the Sprint.

A group of people with different functional expertise working toward a common goal, often seen in Agile teams.

A time-boxed cycle of development in Agile frameworks, similar to a Sprint.

A software development process that relies on the repetition of a very short development cycle: first, the developer writes an automated test case that defines a desired improvement or new function.

An Agile framework that is based on optimizing efficiency and reducing waste in software development.

The conditions that a software product must satisfy to be accepted by a user, customer, or other stakeholder.

A declaration of the values and principles expressed in Agile methodologies for software development.

A high-level, visual summary that maps out the vision and direction of your product offering over time.

A method of comparing two versions of a webpage or app against each other to determine which one performs better.

The complete sum of experiences that customers go through when interacting with your company and brand.

The process of refining and prioritizing items in the product backlog to ensure the team is working on the most valuable tasks.

A goal-setting framework used by teams to define measurable goals and track their outcomes.

The degree to which a product satisfies strong market demand.

A project management approach used in software development, which focuses on iterative development.

A methodology for developing businesses and products that aim to shorten product development cycles.

A long-term, strategic view of where a product is going, defining the purpose and the ideal state of the product.

An action plan that specifies how a company will reach target customers and achieve a competitive advantage.

The overall experience a user has when interacting with a product, especially in terms of how easy or pleasing it is to use.

The ability to understand the emotions, experiences, and needs of the customer.

The process of identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to yours.

A basic visual guide used to suggest the layout and placement of fundamental design elements in the interface design.

The capability of a system, network, or process to handle a growing amount of work, or its potential to accommodate growth.

The concept of the future cost incurred when choosing an easy solution now instead of a better approach that would take longer.

The practice of dividing a customer base into groups of individuals that are similar in specific ways relevant to marketing.

A semi-fictional representation of your ideal customer based on market research and real data about your existing customers.

The stages a product goes through from when it was first thought of until it is removed from the market.

A process of rapid experimentation across marketing channels and product development to identify the most effective ways to grow a business.

The process of converting a product or service into a source of revenue.

The rate at which customers stop using a product over a specific period.

A type of analysis where users are grouped into cohorts, or segments, for tracking and comparison.

The strategies and practices used to retain customers over time.

A metric used to gauge the loyalty of a firm's customer relationships.

The process of making successive improvements or refinements to a product.

The various sources through which a product generates revenue.

The cost associated with acquiring a new user or customer.

The analysis of the steps users take to complete a task or conversion on a website.

The total revenue a business can reasonably expect from a single customer account.

Specific measurements used to track performance and success in an organization.

The process of determining which features or initiatives to prioritize in the product roadmap.

The practice of ensuring that a product or feature set is comparable with competitors.

The duration it takes for a product to reach the market from the conception stage.

A description of how a user uses a product to achieve a specific goal.

A decision-making process used to determine whether to proceed with or cancel a project.

A framework for identifying internal and external factors that can affect a product's success.

The process of managing expectations and communication with key stakeholders.

Metrics used to measure growth-related performance in a product or business.

The unique attributes or benefits that set a product apart from competitors.

A process used to capture the customers' expectations, preferences, and aversions.

The process of integrating new users or customers into a product.

A clear statement that explains how your product solves customers' problems.

The practice of promoting a product to the public and within the company.

Metrics used to measure the efficiency and effectiveness of business operations.

The process of ensuring that a product meets certain standards of quality before it is launched.

The process of testing a product with real users to gather feedback on its usability and functionality.

The ongoing process of gathering, analyzing, and implementing customer feedback to improve the product.

The process by which users start using a product after it has been launched.

A method used to evaluate a product by testing it on users to identify usability issues.

The excessive ongoing addition of new features to a product, which can lead to product bloat.

A metric that measures the percentage of revenue retained from existing customers over a specific period.

A measure of the profitability of a business model, calculated by revenue generated per unit sold.

The process of verifying that a product idea has a potential market before full-scale development.

A strategic management template used for developing new business models.

The process of discovering and validating the needs and pain points of potential customers.

The initial release of an MVP to the market to validate assumptions and gather early feedback.

A significant shift in a product strategy, often in response to market feedback or performance.

A visual representation of the steps involved in converting prospects into customers.

A pricing strategy where basic features are provided for free, with more advanced features available for a fee.

A lean management method for analyzing and improving the flow of information or materials required to produce a product.

A software engineering approach where code changes are automatically prepared for a release to production.

The percentage of customers who continue to use a product over time.

A method of measuring innovation progress and ensuring alignment with business goals.

The amount of time it takes from the initiation of a process to its completion.

The efforts and strategies used to ensure customers achieve their desired outcomes while using a product.

Key performance metrics specific to software as a service (SaaS) businesses.

The strategic process of differentiating a product from competitors to establish its market position.

The degree to which a product satisfies a strong market demand, ensuring its viability.

A visualization of the process a customer goes through to achieve a goal with a product.

The percentage of users who take a desired action, such as making a purchase or signing up for a newsletter.

A detailed representation of a user segment based on demographic and psychographic data.

A methodology for delivering a project incrementally by breaking it down into smaller segments.

A meeting held at the end of a sprint to reflect on the process and identify improvements.

A visual tool used to manage and improve work processes through workflow visualization.

The practice of merging all developers' working copies to a shared mainline several times a day.

A technique used to enable or disable features in a software application without deploying new code.

A methodology that focuses on minimizing waste and maximizing value in product development.

A problem-solving approach that involves understanding the user's needs and developing creative solutions.

A representation of the steps a user takes to accomplish a specific task within a product.

A low-fidelity visual representation of a user interface, used to establish structure and layout.

An early sample or model of a product used to test a concept or process.

An informal method of usability testing based on established heuristics or best practices.

The process of analyzing the tasks a user must complete to achieve a specific goal.

A process of planning for future scenarios that could impact a product or business.

A prioritization technique used to categorize tasks or features into must-haves, should-haves, could-haves, and won't-haves.

A goal-setting framework used to define objectives and track their outcomes.

The percentage of customers who stop using a product over a specific period.

The practice of predicting future customer demand to optimize product availability.

A type of testing where individual units or components of a product are tested.

A development approach that encourages collaboration between developers, QA, and non-technical participants.

An approach to software testing that is concisely conducted to discover unknown issues.

A data visualization tool that shows how users interact with a webpage.

The process of improving a landing page to increase conversions.

A tool that displays key metrics to monitor performance.

The analysis of customer retention data to identify patterns and improve retention rates.

A technique that renders a webpage on the server before it is sent to the client.

A technique that renders a webpage in the browser using JavaScript.

A design approach that ensures a website looks and works well on various devices.

A method of testing where two versions of a webpage are compared to determine which performs better.

A type of testing performed by the end-users to ensure the product works as expected.

A practice where code is automatically tested and deployed to production after a successful build.

A detailed document that describes the technical requirements and design of a product.

A server that acts as an API front-end, handling request routing, composition, and other functions.

A software architecture style that structures an application as a collection of small, independent services.

A system that records changes to a file or set of files over time so you can recall specific versions later.

A visual representation of a customer's journey with a product.

The time it takes for a customer to realize the value of a product.

A metric used to measure customer loyalty and satisfaction.

The process of analyzing customer churn to identify patterns and reduce turnover.

A lead that has been qualified based on product usage, indicating a high likelihood of conversion.

A framework for understanding customer needs by identifying the jobs they are trying to accomplish.

A diagram that visually represents how users will interact with a system.

A document that outlines the features, functionality, and requirements of a product.

An analysis conducted to identify and evaluate the potential market for a product.

A visual representation of the stages in a sales process.

The total market demand for a product or service.

A clear statement that describes the unique value a product offers to customers.

A strategy for selecting the most effective distribution channels to reach customers.

The process of ranking features based on their importance and impact.

A plan that outlines the strategy and tactics for launching a product to market.

A strategy aimed at expanding the reach of a product to new markets.

The practice of analyzing customer journey data to optimize the customer experience.

The process of creating detailed personas to represent different segments of a target audience.

A metric used to measure the ease with which customers can complete a task.

A lean methodology tool used to analyze and optimize the flow of information or materials.

A simple, ten-item scale used to measure the usability of a product.

The process of ensuring customers are satisfied and will advocate for your product.

The process of managing the entire lifecycle of a product from inception to retirement.

A strategic tool used to map out the key elements of a product strategy.

A technique that allows enabling or disabling specific features within a software product.

A metric used to assess the overall health and engagement of a customer with your product.

A detailed plan that outlines the future development and deployment of technical solutions.

A method used in SAFe (Scaled Agile Framework) to align teams to a shared mission and vision.

A five-phase process used to design and prototype ideas in a short timeframe.

A structured approach for managing the innovation process and identifying new product opportunities.

The centralized management of processes, methods, and technologies used by product managers to develop and manage products.

A diagram that visualizes the service delivery process and how users interact with it.

A process of improving and innovating business models to stay competitive.

A time management technique that allocates a fixed amount of time to an activity.

A tool that helps to ensure that a product's value proposition aligns with customer needs.

The process of using digital technology to transform business processes and customer experiences.

A software platform that centralizes customer data from various sources.

A process of analyzing possible future events by considering alternative possible outcomes.

A method for gathering feedback from employees to improve products and processes.

A prioritized list of features to be developed for a product.

A document that captures the market needs and requirements for a product.

The combination of software products and programming languages used in product development.

A design process that focuses on the needs, wants, and limitations of the end user.

The use of software tools to perform tests on a product automatically.

A meeting held after an iteration to reflect on what went well and what can be improved.

A document that outlines the justification for a project, including its benefits and costs.

The practice of making decisions based on data analysis rather than intuition or observation.

The process of gradually releasing a new feature to a subset of users before a full launch.

A method that uses data to continuously improve business processes and product performance.

The version of a product that has just enough features to be marketable and generate feedback.

The phenomenon where a product becomes more valuable as more people use it.

A model that describes the stages of adoption that customers go through when they start using a new product.

The process of managing, planning, and controlling the release of software updates.

A software delivery model where software is licensed on a subscription basis and is centrally hosted.

The uncontrolled expansion of project scope without corresponding increases in resources or timelines.

A list of tasks to be completed during a sprint, derived from the product backlog.

The practice of assigning unique identifiers to different versions of a product.

Tools used to create low-fidelity visual representations of user interfaces.

The practice of studying users to understand their behaviors and needs in order to improve product design.

A visual representation of the process a customer goes through to achieve a goal with a product.

A tool used to evaluate and prioritize options by weighting them against criteria.

A diagram that visualizes the interconnected components of a business ecosystem.

A strategy for entering a new market, including the choice of entry mode and market positioning.

A metric that measures the percentage of revenue retained from existing customers over a specific period.

The practice of aligning OKRs across teams to ensure they contribute to overall company objectives.

A tool used to explore new product opportunities by assessing current products and markets.

Quantitative measures used to track and assess the success of a product.

The strategy a company uses to generate income from its product offerings.

Tools used to create and manage a product roadmap.

The process of providing the sales team with the resources they need to effectively sell a product.

A commitment between a service provider and a customer regarding the expected level of service.

A strategic planning tool used to identify strengths, weaknesses, opportunities, and threats.

A document that describes the objectives, scope, and approach for a product test.

The degree to which users interact with a product, measured by metrics such as session duration and frequency.

A continuous process of gathering, analyzing, and acting on user feedback to improve a product.

The use of technology to automate repeatable tasks and processes within a workflow.

The process of managing customer relationships to ensure they achieve desired outcomes.

A centralized repository for storing and managing large volumes of structured data.

A technique that controls access to new features based on user attributes or behaviors.

A specific area of results for which a person or department is responsible.

A methodology for improving customer loyalty and satisfaction through continuous feedback.

A strategy that integrates multiple channels to create a seamless customer experience.

A metric that measures the overall satisfaction and experience of users with a product.

The frequency and timing of product releases to the market.

A system design that allows a product to handle increased loads efficiently.

A design pattern that allows services to communicate with each other over a network.

A visual representation of the steps a user takes to complete a task within a product.

The practice of measuring and analyzing web data to understand user behavior and improve performance.

A budgeting method where all expenses must be justified for each new period.