Pay-Per-Click (PPC) is a digital advertising model where advertisers pay a fee each time their ad is clicked, driving targeted traffic to their websites.

Cost Per Acquisition (CPA) is a digital marketing metric that calculates how much it costs your business to acquire a customer or lead.

An ad impression is counted each time an advertisement is displayed on a user’s screen, regardless of whether it is clicked or interacted with.

Email automation uses technology to send emails to the right people at the right time with minimal manual effort.

The email open rate measures the percentage of recipients who open a specific email campaign out of the total number of emails delivered.

Email segmentation is the process of dividing your email subscriber list into smaller groups based on shared characteristics to deliver more relevant messages.

A content pillar is a comprehensive, authoritative piece of content that serves as the foundation for related topic clusters, driving SEO and content strategy.

The viral coefficient measures how many new users each existing user brings into your product or service, quantifying your growth’s viral potential.

Search Engine Optimization is the practice of enhancing a website’s visibility in search engine results to attract more organic (non-paid) traffic.

On-Page SEO is the foundation for visibility—discover how to optimize your content and pages effectively.

A content calendar is a strategic tool that helps teams plan, schedule, and manage all content activities across platforms for better marketing results.

Content Strategy is the systematic planning, creation, delivery, and governance of content to achieve specific business goals.

A Marketing Automation Platform is a software solution that streamlines, automates, and measures marketing tasks and workflows, enabling businesses to increase efficiency and drive better results.

Lead nurturing is the strategic process of engaging prospects with timely, relevant communications to guide them toward becoming loyal customers.

Pulsing is a marketing and advertising strategy that alternates periods of high advertising activity with periods of lower or no activity to maximize impact and optimize resources.

Return on Promotional Investment (ROPI) measures the profitability and effectiveness of marketing promotions by comparing the net profit generated to the promotional investment made.

YouTube SEO is the process of optimizing your YouTube videos and channel to rank higher in YouTube’s search results and suggested video feeds, thereby increasing visibility and organic reach.

Semantic SEO is the practice of optimizing content to help search engines understand the meaning, context, and intent behind queries rather than just matching keywords.

AI SEO uses artificial intelligence to automate, optimize, and enhance search engine optimization strategies for better organic search performance.

AEO (Answer Engine Optimization) is the practice of optimizing digital content to provide clear, concise answers that are favored by answer engines like Google, Bing, and voice assistants.

GEO (Generative Engine Optimization) is the practice of optimizing digital presence and content to rank and appear favorably in generative AI-driven search and answer engines.

Local SEO is the process of optimizing your online presence to attract more business from relevant local searches.