Search Engine Optimization is the practice of enhancing a website’s visibility in search engine results to attract more organic (non-paid) traffic.

On-Page SEO is the foundation for visibility—discover how to optimize your content and pages effectively.

Pay-Per-Click (PPC) is a digital advertising model where advertisers pay a fee each time their ad is clicked, driving targeted traffic to their websites.

Cost Per Acquisition (CPA) is a digital marketing metric that calculates how much it costs your business to acquire a customer or lead.

An ad impression is counted each time an advertisement is displayed on a user’s screen, regardless of whether it is clicked or interacted with.

The email open rate measures the percentage of recipients who open a specific email campaign out of the total number of emails delivered.

Email automation uses technology to send emails to the right people at the right time with minimal manual effort.

Email segmentation is the process of dividing your email subscriber list into smaller groups based on shared characteristics to deliver more relevant messages.

Content Strategy is the systematic planning, creation, delivery, and governance of content to achieve specific business goals.

A content calendar is a strategic tool that helps teams plan, schedule, and manage all content activities across platforms for better marketing results.

A content pillar is a comprehensive, authoritative piece of content that serves as the foundation for related topic clusters, driving SEO and content strategy.

A Marketing Automation Platform is a software solution that streamlines, automates, and measures marketing tasks and workflows, enabling businesses to increase efficiency and drive better results.

Lead nurturing is the strategic process of engaging prospects with timely, relevant communications to guide them toward becoming loyal customers.

The viral coefficient measures how many new users each existing user brings into your product or service, quantifying your growth’s viral potential.