Marketing Growth Strategy Glossary of Terms & Concepts

Learn growth marketing terminology and strategies to scale your business from startup to enterprise level. Understand the key terms and concepts used in growth marketing to develop data-driven strategies and achieve sustainable business growth.

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z ← All Terms

No	Title	Brief
1	Viral Coefficient	The viral coefficient measures how many new users each existing user brings into your product or service, quantifying your growth’s viral potential.

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