Marketing Growth Strategy Glossary of Terms & Concepts

Learn growth marketing terminology and strategies to scale your business from startup to enterprise level. Understand the key terms and concepts used in growth marketing to develop data-driven strategies and achieve sustainable business growth.

← All Terms

No	Title	Brief
1	Viral Coefficient	The viral coefficient measures how many new users each existing user brings into your product or service, quantifying your growth’s viral potential.
2	Return on Promotional Investment (ROPI)	Return on Promotional Investment (ROPI) measures the profitability and effectiveness of marketing promotions by comparing the net profit generated to the promotional investment made.

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