Email Marketing Glossary of Terms & Concepts

Master email marketing terminology including list building, campaigns, automation, deliverability, and analytics. Learn the essential terms to build effective email marketing strategies, create engaging campaigns, and automate your email workflows.

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z ← All Terms

No	Title	Brief
1	Email Open Rate	The email open rate measures the percentage of recipients who open a specific email campaign out of the total number of emails delivered.
2	Email Automation	Email automation uses technology to send emails to the right people at the right time with minimal manual effort.
3	Email Segmentation	Email segmentation is the process of dividing your email subscriber list into smaller groups based on shared characteristics to deliver more relevant messages.

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