Paid Marketing Glossary of Terms & Concepts

Understand paid marketing terminology and concepts for Google Ads, Facebook Ads, LinkedIn Ads, and other paid advertising platforms. Master the language of paid advertising to create effective campaigns, optimize ad performance, and maximize your return on ad spend.

← All Terms

No	Title	Brief
1	Pay-Per-Click (PPC)	Pay-Per-Click (PPC) is a digital advertising model where advertisers pay a fee each time their ad is clicked, driving targeted traffic to their websites.
2	Cost Per Acquisition (CPA)	Cost Per Acquisition (CPA) is a digital marketing metric that calculates how much it costs your business to acquire a customer or lead.
3	Ad Impression	An ad impression is counted each time an advertisement is displayed on a user’s screen, regardless of whether it is clicked or interacted with.
4	Pulsing	Pulsing is a marketing and advertising strategy that alternates periods of high advertising activity with periods of lower or no activity to maximize impact and optimize resources.

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