Social Media Marketing Glossary of Terms & Concepts

Master social media marketing terminology and concepts for Facebook, Instagram, LinkedIn, Twitter, and other social platforms. Learn the essential terms to create effective social media campaigns, engage your audience, and build a strong social media presence.

← All Terms

No	Title	Brief
1	Influencer Marketing	Influencer marketing is a digital marketing strategy that leverages influential individuals on social media to promote brands, products, or services to targeted audiences.
2	Social Media Engagement	Social media engagement refers to the measurement of comments, likes, shares, saves, direct messages, and other interactions that users have with a brand’s social media content.
3	Social Media Analytics	Social Media Analytics is the process of collecting, analyzing, and interpreting data from social platforms to inform business decisions and optimize marketing strategies.

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