Marketing Automation Glossary of Terms & Concepts

Understand marketing automation concepts, workflows, lead nurturing, and tools to streamline your marketing processes. Learn the terminology needed to implement effective marketing automation systems and scale your marketing efforts.

← All Terms

No	Title	Brief
1	Marketing Automation Platform	A Marketing Automation Platform is a software solution that streamlines, automates, and measures marketing tasks and workflows, enabling businesses to increase efficiency and drive better results.
2	Lead Nurturing	Lead nurturing is the strategic process of engaging prospects with timely, relevant communications to guide them toward becoming loyal customers.

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