No | Title | Brief |
1 |
Distribution Channel |
The set of firms and individuals that help move a product from the producer to the customer.
|
2 |
Market Segmentation |
Dividing a broad target market into smaller, more homogeneous subsets.
|
3 |
Matrix Organization |
An organizational structure where individuals have both direct line and horizontal reporting responsibilities.
|
4 |
Milestone Activities Chart |
A schedule of key activities and their desired completion dates in a product launch.
|
5 |
Target Market |
A market or portion of a market that a company focuses its resources on serving.
|
6 |
Brand Manager |
The title often used for product managers in consumer packaged goods.
|
7 |
Flanker Brands |
Products created to target a new market segment without altering the positioning of the main brand.
|
8 |
Product Backlog |
An ordered list of everything that is known to be needed in the product, managed by the Product Owner.
|
9 |
Epic |
A large body of work that can be broken down into smaller tasks or User Stories.
|
10 |
Sprint Planning |
A meeting where the team determines what to complete in the upcoming Sprint.
|