What is a Product Backlog?
A product backlog is a prioritized list of work for a product development team, typically used in Agile and Scrum methodologies. It includes everything from planned features, detailed requirements, bug fixes, infrastructural work, and any research that needs to be done. The items in the backlog can be written as straightforward tasks or represented as user stories, which provide context by detailing who needs the work, what the work is, and why it is important.
When is a Product Backlog Used?
A product backlog is used throughout the development lifecycle in Agile and Scrum environments to organize and prioritize work. It is especially critical during sprint planning sessions, where the team selects items from the backlog to work on in the upcoming sprint. The product backlog is a living document, continually updated as new requirements emerge and priorities shift.
Pros and Cons of a Product Backlog
Pros:
Cons:
How is a Product Backlog Useful for Product Managers?
For product managers, the product backlog is a crucial tool for managing the flow of work and ensuring that development aligns with business objectives. It allows product managers to communicate priorities clearly to the team and to stakeholders, making sure that everyone is on the same page. Regularly grooming and prioritizing the backlog helps product managers keep the project focused on delivering the most value.
When Should a Product Backlog Not Be Used?
A product backlog might not be necessary or appropriate when:
Additional Considerations for Product Managers
No | Title | Brief |
---|---|---|
1 | Distribution Channel | The set of firms and individuals that help move a product from the producer to the customer. |
2 | Market Segmentation | Dividing a broad target market into smaller, more homogeneous subsets. |
3 | Matrix Organization | An organizational structure where individuals have both direct line and horizontal reporting responsibilities. |
4 | Milestone Activities Chart | A schedule of key activities and their desired completion dates in a product launch. |
5 | Target Market | A market or portion of a market that a company focuses its resources on serving. |
6 | Brand Manager | The title often used for product managers in consumer packaged goods. |
7 | Flanker Brands | Products created to target a new market segment without altering the positioning of the main brand. |
8 | Epic | A large body of work that can be broken down into smaller tasks or User Stories. |
9 | Sprint Planning | A meeting where the team determines what to complete in the upcoming Sprint. |
10 | Product Roadmap | A high-level, visual summary that maps out the vision and direction of your product offering over time. |