| No | Title | Brief |
|---|
1 |
Perceptual Map |
A visual representation of how customers position a product versus its competitors.
|
2 |
Persona |
A semi-fictional representation of your ideal customer based on market research and real data about your existing customers.
|
3 |
Persona Development |
The process of creating detailed personas to represent different segments of a target audience.
|
4 |
Pivot |
A significant shift in a product strategy, often in response to market feedback or performance.
|
5 |
Positioning Statement |
A statement on how a product should be perceived relative to competitors.
|
6 |
Price Point Pricing |
Setting a price based on certain price points that are believed to be appealing to consumers.
|
7 |
Price Sensitivity |
The degree to which a target market is influenced by price in purchasing decisions.
|
8 |
Product Adoption |
The process by which users start using a product after it has been launched.
|
9 |
Product Adoption Curve |
A model that describes the stages of adoption that customers go through when they start using a new product.
|
10 |
Product Backlog |
An ordered list of everything that is known to be needed in the product, managed by the Product Owner.
|
11 |
Product Differentiation |
The unique attributes or benefits that set a product apart from competitors.
|
12 |
Product Evangelism |
The practice of promoting a product to the public and within the company.
|
13 |
Product Fact Book |
A compilation of all information a company has on a product, its customers, and competitors.
|
14 |
Product Iteration |
The process of making successive improvements or refinements to a product.
|
15 |
Product Launch |
The introduction of a new product to the market.
|
16 |
Product Life Cycle |
The stages a product goes through from introduction to decline.
|
17 |
Product Lifecycle |
The stages a product goes through from when it was first thought of until it is removed from the market.
|
18 |
Product Lifecycle Management (PLM) |
The process of managing the entire lifecycle of a product from inception to retirement.
|
19 |
Product Market Expansion Grid |
A tool used to explore new product opportunities by assessing current products and markets.
|
20 |
Product-Market Fit |
The degree to which a product satisfies strong market demand.
|
21 |
Product Metrics |
Quantitative measures used to track and assess the success of a product.
|
22 |
Product Portfolio Management |
The centralized management of processes, methods, and technologies used by product managers to develop and manage products.
|
23 |
Product Qualified Lead (PQL) |
A lead that has been qualified based on product usage, indicating a high likelihood of conversion.
|
24 |
Product Requirements Document (PRD) |
A document that outlines the features, functionality, and requirements of a product.
|
25 |
Product Roadmap |
A high-level, visual summary that maps out the vision and direction of your product offering over time.
|
26 |
Product Strategy Canvas |
A strategic tool used to map out the key elements of a product strategy.
|
27 |
Product Vision |
A long-term, strategic view of where a product is going, defining the purpose and the ideal state of the product.
|
28 |
Product/Market Fit |
The degree to which a product satisfies a strong market demand, ensuring its viability.
|
29 |
Prototype |
A preliminary version of a new product used for research purposes.
|
30 |
Prototyping |
An early sample or model of a product used to test a concept or process.
|
31 |
Pulsing |
Grouping marketing communications within a specific period to maximize impact.
|
