Marketing Automation & Growth Glossary

Marketing Automation & Growth Glossary - Terms starting with E

No	Title	Brief
1	Ecommerce SEO	Ecommerce SEO is the practice of optimizing online stores to improve their visibility in search engine results, attract qualified traffic, and increase sales without relying solely on paid advertising.
2	Email Automation	Email automation uses technology to send emails to the right people at the right time with minimal manual effort.
3	Email Open Rate	The email open rate measures the percentage of recipients who open a specific email campaign out of the total number of emails delivered.
4	Email Segmentation	Email segmentation is the process of dividing your email subscriber list into smaller groups based on shared characteristics to deliver more relevant messages.
5	External Linking	External linking refers to the practice of adding hyperlinks on your website that point to pages on other domains. In SEO and marketing, it’s a foundational strategy to improve user experience, build authority, and foster trust with both users and search engines.

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SEO

Learn key SEO terms and concepts to improve your search engine rankings and drive organic traffic to your website.
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Paid Marketing

Understand paid marketing terminology and concepts for Google Ads, Facebook Ads, LinkedIn Ads, and other paid advertising platforms.
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Email Marketing

Master email marketing terminology including list building, campaigns, automation, deliverability, and analytics.
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Content Marketing

Learn content marketing terms and strategies to create engaging content that drives traffic and conversions.
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Marketing Automation

Understand marketing automation concepts, workflows, lead nurturing, and tools to streamline your marketing processes.
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Marketing Growth Strategy

Learn growth marketing terminology and strategies to scale your business from startup to enterprise level.
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Social Media Marketing

Master social media marketing terminology and concepts for Facebook, Instagram, LinkedIn, Twitter, and other social platforms.
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