Large-scale companies that dominate their industries by operating more cost-effectively.

Forecasts developed by studying the cause-and-effect relationships between variables.

A strategy for selecting the most effective distribution channels to reach customers.

The process of analyzing customer churn to identify patterns and reduce turnover.

The rate at which customers stop using a product over a specific period.

A technique that renders a webpage in the browser using JavaScript.

A type of analysis where users are grouped into cohorts, or segments, for tracking and comparison.

The process of identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to yours.

Gathering and analyzing information about the competitive environment.

The strategic process of differentiating a product from competitors to establish its market position.

Evaluating new product ideas to determine if they merit further development.

Presenting new product ideas to customers for feedback before further development.

A software engineering approach where code changes are automatically prepared for a release to production.

A practice where code is automatically tested and deployed to production after a successful build.

The practice of merging all developers' working copies to a shared mainline several times a day.

A practice in software engineering where team members integrate their work frequently, typically several times a day.

The amount of revenue left after subtracting incremental costs.

The percentage of users who take a desired action, such as making a purchase or signing up for a newsletter.

A group of people with different functional expertise working toward a common goal, often seen in Agile teams.

The process of ensuring customers are satisfied and will advocate for your product.

The percentage of customers who stop using a product over a specific period.

A software platform that centralizes customer data from various sources.

The process of discovering and validating the needs and pain points of potential customers.

A metric used to measure the ease with which customers can complete a task.

The ability to understand the emotions, experiences, and needs of the customer.

The ongoing process of gathering, analyzing, and implementing customer feedback to improve the product.

A metric used to assess the overall health and engagement of a customer with your product.

The complete sum of experiences that customers go through when interacting with your company and brand.

The practice of analyzing customer journey data to optimize the customer experience.

A visual representation of the process a customer goes through to achieve a goal with a product.

A visualization of the process a customer goes through to achieve a goal with a product.

The total revenue a business can reasonably expect from a single customer account.

The process of integrating new users or customers into a product.

The strategies and practices used to retain customers over time.

The practice of dividing a customer base into groups of individuals that are similar in specific ways relevant to marketing.

The efforts and strategies used to ensure customers achieve their desired outcomes while using a product.

The process of managing customer relationships to ensure they achieve desired outcomes.

A qualitative research method where product managers visit customers to collect market information.