A strategy aimed at expanding the reach of a product to new markets.

A strategy for entering a new market, including the choice of entry mode and market positioning.

An analysis conducted to identify and evaluate the potential market for a product.

A document that captures the market needs and requirements for a product.

Dividing a broad target market into smaller, more homogeneous subsets.

The process of verifying that a product idea has a potential market before full-scale development.

An organizational structure where individuals have both direct line and horizontal reporting responsibilities.

A tool that displays key metrics to monitor performance.

A software architecture style that structures an application as a collection of small, independent services.

A schedule of key activities and their desired completion dates in a product launch.

The version of a product that has just enough features to be marketable and generate feedback.

A version of a new product that allows a team to collect the maximum amount of validated learning about customers with the least effort.

The process of converting a product or service into a source of revenue.

A prioritization technique used to categorize tasks or features into must-haves, should-haves, could-haves, and won't-haves.

The initial release of an MVP to the market to validate assumptions and gather early feedback.