| 1 | Pulsing | Pulsing is a marketing and advertising strategy that alternates periods of high advertising activity with periods of lower or no activity to maximize impact and optimize resources.
|
| 2 | Return on Promotional Investment (ROPI) | Return on Promotional Investment (ROPI) measures the profitability and effectiveness of marketing promotions by comparing the net profit generated to the promotional investment made.
|
| 3 | Search Engine Optimization | Search Engine Optimization is the practice of enhancing a website’s visibility in search engine results to attract more organic (non-paid) traffic.
|
| 4 | On-Page SEO | On-Page SEO is the foundation for visibility—discover how to optimize your content and pages effectively.
|
| 5 | Pay-Per-Click (PPC) | Pay-Per-Click (PPC) is a digital advertising model where advertisers pay a fee each time their ad is clicked, driving targeted traffic to their websites.
|
| 6 | Cost Per Acquisition (CPA) | Cost Per Acquisition (CPA) is a digital marketing metric that calculates how much it costs your business to acquire a customer or lead.
|
| 7 | Ad Impression | An ad impression is counted each time an advertisement is displayed on a user’s screen, regardless of whether it is clicked or interacted with.
|
| 8 | Email Open Rate | The email open rate measures the percentage of recipients who open a specific email campaign out of the total number of emails delivered.
|
| 9 | Email Automation | Email automation uses technology to send emails to the right people at the right time with minimal manual effort.
|
| 10 | Email Segmentation | Email segmentation is the process of dividing your email subscriber list into smaller groups based on shared characteristics to deliver more relevant messages.
|
| 11 | Content Strategy | Content Strategy is the systematic planning, creation, delivery, and governance of content to achieve specific business goals.
|
| 12 | Content Calendar | A content calendar is a strategic tool that helps teams plan, schedule, and manage all content activities across platforms for better marketing results.
|
| 13 | Content Pillar | A content pillar is a comprehensive, authoritative piece of content that serves as the foundation for related topic clusters, driving SEO and content strategy.
|
| 14 | Marketing Automation Platform | A Marketing Automation Platform is a software solution that streamlines, automates, and measures marketing tasks and workflows, enabling businesses to increase efficiency and drive better results.
|
| 15 | Lead Nurturing | Lead nurturing is the strategic process of engaging prospects with timely, relevant communications to guide them toward becoming loyal customers.
|
| 16 | Viral Coefficient | The viral coefficient measures how many new users each existing user brings into your product or service, quantifying your growth’s viral potential.
|