| No | Title | Brief | 
|---|
      1 | Benchmarking | Comparing a product, feature, or process against best-in-class standards to improve quality. | 2 | Competitive Intelligence | Gathering and analyzing information about the competitive environment. | 3 | Delphi Technique | Reconciling subjective forecasts through a series of estimates from a panel of experts. | 4 | Gross Margin | Sales revenue minus the cost of goods sold. | 5 | Regression Analysis | A statistical method for forecasting sales based on causal variables. | 6 | Return on Promotional Investment (ROPI) | The revenue generated directly from marketing communications as a percentage of the investment. | 7 | Share (Market Share) | The portion of overall sales in a market accounted for by a particular product, brand, or service. | 8 | Causal Forecasts | Forecasts developed by studying the cause-and-effect relationships between variables. | 9 | Velocity | A measure of the amount of work a team can tackle during a single Sprint. | 10 | Customer Journey | The complete sum of experiences that customers go through when interacting with your company and brand. |